Lead Generation Specialist Junior+/ Middle
Location
- Minsk
Gexateq is a software development company with solid expertise and experience in custom software development, mobile development, design, R&D, tech advisory, offering a well-balanced blend of technology skills, domain knowledge, hands-on experience, effective methodology, and passion for innovations. Gexateq delivers a full spectrum of IT services to companies across different business areas and industries, including Oil & Gas, Banking & Finance, Healthcare, Logistics and Transportation.
We are seeking a highly motivated and results-driven Lead Generation Specialist to join our growing team.
Requirements:
- 1+ year experience working with complex IT services (B2B).
- Understanding of best practices in outbound prospecting (including prospect research & segmentation, outreach personalization, automation & scaling without losing quality).
- Experience with any enrichment tool, for example, Clay (or strong readiness to use it daily) to enrich prospect lists.
- Expertise in setting up and maintaining email infrastructure (deliverability basics, inbox management, warm-up routines).
- Experience with multichannel outreach (LinkedIn + email).
- Ability to write clear messages and communicate effectively in async workflows.
- English level: Upper-intermediate or higher (B2+).
Must-Have:
- Understanding and practical skills in deliverability (domains/inboxes/warm-up/monitoring).
- Strong prospecting fundamentals: ICP understanding, list building, segmentation.
- Self-organization, discipline, result orientation, ownership of KPI.
Should-Have:
- Experience working with CRM to track activities, lead stages, outcomes, conversion points.
- Understanding of hypothesis-driven approach: testing segments, angles, messaging, sequences.
- Ability to identify and use buying signals and run trigger-based outreach.
- Experience with automation tools / sequencing platforms (any relevant stack).
Nice-to-Have:
- Understanding of how AI works and practical use of AI tools for: lead research, enrichment, first-line personalization.
- Experience with metrics analysis (reply rate, meeting rate, deliverability metrics) and iterative optimization.
Responsibilities:
- Build a pipeline of qualified leads according to ICP.
- Set up quality appointments.
- Launch and run multichannel campaigns via LinkedIn / Email.
- Research and use buying signals for trigger-based outreach.
- Work with online tools and databases to increase conversion rates.
- Track and improve weekly/monthly KPIs (e.g., volume, reply rate, meetings booked, show rate).
We provide:
- Modern Class A office in a dynamic downtown location (Minsk – Aerodromnaya,38).
- Flexible Schedule: Hybrid Work Format, Office Work.
- Training and development.
- Mentor support.
- Corporate library.
- International projects.
- Language courses: English.
- Corporate events.
- Team building.
- Gifts.
- Charity events.
Benefits:
- Healthcare insurance.
- Sport compensation.
- Psychological help compensation, mental health support.
- Sick Days, extra days off for special events.
- Payments on birthday and special occasions.