Digital Marketing Specialist

Локация

Брест
Минск

Gexateq is a technology company delivering software development, engineering, and digital transformation services for clients across the US and Europe. We are expanding our marketing function and looking for a Digital Marketing Specialist who can strengthen our ICP‑driven demand generation, build predictable inbound flows, and collaborate closely with cross‑functional teams — including Sales, LeadGen, and Development.

Requirements:

2+ years in digital marketing, preferably in IT, SaaS, or B2B tech services.
Hands‑on experience with Google Ads and LinkedIn Ads.
Experience working with ICPs, segmentation, and persona‑driven campaigns.
Strong analytical mindset with ability to interpret funnel metrics and campaign performance.
Understanding of SEO, SEM, content marketing, and basic CRO principles.
Experience with CRM and automation tools (e.g., HubSpot, ActiveCampaign).
Ability to collaborate with technical experts and translate complex concepts into marketing language.
Strong English (Upper‑Intermediate+) — especially for written communication.

Will be a plus:

Experience with ABM (Account-Based Marketing).
Familiarity with complex IT domains (FinTech, Healthcare, Logistics, Cybersecurity).
Basic understanding of HTML/CSS or experience with landing page builders.
Experience working directly with developers or technical product teams.

Responsibilities:

ICP Development & Support

Participate in defining, refining, and continuously updating Ideal Customer Profiles (ICPs) for key target segments.
Conduct market and competitor research to validate ICP assumptions, buying triggers, and decision-maker roles.
Translate ICP insights into actionable marketing inputs: messaging frameworks, campaign segmentation, content themes, and channel prioritization.
Work with Sales and LeadGen to align ICP criteria with real sales feedback and funnel data.

Digital Campaign Management

Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, Meta, and relevant industry platforms.
Build segmentation and targeting strategies based on ICPs and user intent.
Set up retargeting flows and multichannel nurture campaigns using automation tools.

Content & Communication

Create or co-create marketing content aligned with ICP pain points: landing pages, case studies, whitepapers, newsletters, and ad creatives.
Manage the company’s LinkedIn presence: publishing content, tracking engagement, supporting employer branding initiatives.
Support SEO: keyword research, content optimization, and collaboration with copywriters.

Collaboration With Development Team

Work with the development and technical teams to understand product capabilities, new features, and unique technical value propositions.
Transform technical inputs into clear marketing messaging for landing pages, feature highlights, and outbound campaigns.
Coordinate with development to prepare accurate materials for releases, announcements, and roadmap‑driven marketing pushes.
Participate in cross-functional syncs to ensure marketing campaigns reflect actual product/service differentiation.

Analytics & Reporting

Build dashboards (GA, Looker Studio, HubSpot/Salesforce or similar) to monitor channel performance and funnel metrics.
Analyze CPL, CAC, lead quality, and engagement to optimize campaigns.
Conduct A/B tests on ads, landing pages, and content angles.

We provide:

Modern Class A office in a dynamic downtown location (Minsk – Aerodromnaya,38 and Brest – Moskovskaya,206).
Flexible Schedule: Hybrid Work Format, Office Work.
Training and development.
Mentor support.
Corporate library.
International projects.
Language courses: English.
Corporate events.
Team building.
Gifts.
Charity events.
Great place to work.